Kumbaya

Merchant Waters Media

(Source: merchantwaters)

Ingenuity

Merchant Waters Media

(Source: merchantwaters)

Curls
Merchant Waters Media

(Source: merchantwaters)

Outtakes from the A&F shoot.

Outtakes from the A&F shoot.

In December 2011, Abercrombie & Fitch Singapore opened its doors to the public. In a cheeky display of role reversal, they commemorated this momentous occasion with a few dozen male models (most of them shirtless) lining the storefront like living billboards. Needless to say, crowds were drawn in, pictures were taken, panties were dropped, hearts were broken, and (mere mortal) men were forced to gulp down their shortcomings and laugh it all off. Meanwhile, we at Merchant Waters took the opportunity to cover pieces of the event to make that one blissful moment last, well, forever, for every lady left wanting.

AMERICAN BOYS
December 2011
A Merchant Waters Media Production
In honor of Abercrombie & Fitch Singapore
With cover music based on The Temptations’ original:Can’t Get Next to You

*Disclaimer: No models were harmed in the making of this video. Also, we are aware that not all the models are American. However, in light of the fact that A&F is an all-American brand, the name sticks.

(Source: merchantwaters)

Merchant Waters Media: An Introduction

Following the light of the sun, we left the Old World. - Christopher Columbus

Merchant Waters Media is one part selfish pursuit of the illusive, unbearable lightness of being; another part noble cause to inspire, create, mystify, and guide. As a small collective of like-minded, impassioned individuals, we simply seek to capture what is unseen to make it known, and what is seen to make it understood through the most accessible medium we know to use.

The Mission/Vision:

  1. To inspire in people the right questions.
  2. To elicit in those whom we touch the same desire to dive headfirst into the heavy search for inspiration we have begun ourselves.